According to "Chinese High-tech Industry Guide" forecast, according to the national "fifteen" plan, by 2005 China's auto output will reach around 3200000. The automobile industry is a high degree of industrial linkageindustries, its rapid development will bring infinite business opportunities forautomotive coatings industry. At the same time, it will promote theautomobile coating onto a new level on the yield and quality, on.
According to industry experts expect, 2004 China automobile coating demand will exceed 200000 tons, by 2005 will reach 240000 tons, enticing.But at present, the domestic automobile coating both in quality and varietycompared with abroad are not a small gap, a lot of time mainly relied on imports of paint or preparing to semi-finished products imported raw materials and products. At present, the proportion of China's car paint production in the paint in the total output of less than 10%, while the carpaint in developed countries generally accounted for more than the country's paint production by 20%, or even higher.
Because the automobile paint quality, yield, variety, is still lagging behind,so foreign enterprises entered, some big paint enterprises in China"enclosure". As a 138 year history of the world famous brand paintmanufacturers -- America Sherwin Automotive Coatings Company Limitedhas entered officially in 2004 April China market. The company and the Shanghai Litai chemical Limited by Share Ltd formed a joint ventureShanghai Xuan Weili Thai Limited by Share Ltd, common mining Chineseautomobile coating market "gold mine". In addition, not long ago, Japan's largest paint company -- Kansai paint company decided to improve itsChinese and other Asian countries and regions of the coating production.The company is now in Beijing, Shenyang, Tianjin, Shanghai, Changshaand Chongqing to build the factory, and will add a 1500000000 yen to invest in China, plans to 2005, production capacity reached 42000 tons. At the same time, DuPont performance coatings companies are gearing up to expand their business in China of automobile coatings. DuPont performance coatings company through the increase in automobile coatingsjoint venture stake and merger of other enterprises and other activities, to further improve its position in the China market. DuPont performance coatings company through the acquisition of Akesu - Nobel shares, so that in the Herberts - Akesu - red lion Automotive Coatings (Beijing) companyshares increased from 51% to 60%, the enterprise was renamed DuPont -red lion Automotive Coatings (Beijing) co.. DuPont performance coatingscompany by buying TOA international company, TOA-CPF coating(Changchun) acquired a 60% stake in the company, the company renamedDuPont - red lion Automotive Coatings (Changchun) ltd.. In addition,DuPont performance coatings company has plans to invest $15000000, so that the coating production capacity expansion in Changchun First Automobile Works and to realize the modernization of production.
The expert inside course of study thinks, into foreign paint tycoon Chinamostly accounted for the advanced production technology, huge capital and rich experience in marketing three major advantages, ferocious. PPGcoating (Tianjin) a senior management company said, the company in 1999through the LSO9001 international quality system certification, in 2002 passed the LSO14001 environmental management system certification.
With the imported automotive coatings company and product mass into theChina, domestic automobile coatings enterprises if not promptly improve product quality, reduce the cost, then the car paint market is likely to beforeign automobile coatings enterprises seize. So the domestic paint manufacturing enterprises should make full preparation for the counter.
Concerned expert points out, so far, the global top 10 automobile paint brands have all settled in China, on the domestic automotive paint industry has formed a strong offensive. In the face of this challenge, thousands ofChinese automotive coatings enterprises must follow the reorganizationmerger and powerful way. According to this understanding, currently in the country, really famous automotive coatings enterprises to ring can be counted on one's fingers, control the market share is very small. Now a pressing matter of the moment is the numerous small and medium-sizedpaint manufacturing enterprises together, the advantage is complementary,twist into a rope, together to create a well-known brand.
Experts also think, coating production enterprise strategic restructuring and mergers is a move to go faster, we should seize the opportunity, seize the opportunity. At present, in the foreign brands, is bound to create a certain pressure to the domestic automobile coatings enterprises. In this situation,the key to see how our car paint production enterprises to meet theimminent challenges.
